Knowing a CCC enrollee had $5-8 spending cash each month Sears Roebuck wanted them to have easy access to a Sears catalog.
It didn’t take long for Sears Roebuck and Co. to recognize the business potential of a young CCC enrollee who possessed, possibly for the first time, $5 – $8 in cash each month. Money they were free to spend whenever and however they chose, especially if they had access to a Sears catalog.
Used wisely during those Great Depression years, these hard earned dollars had exciting purchasing powers. Thousands of would-be customers were isolated deep within the nations parks and forests, a group Sears recognized as:
“the finest thing in America . . . as fine American manhood as the world has ever seen is being made, right now, in the Civilian Conservation Corps.”
Revolutionary Idea – Same Day Processing
Capitalizing on their ability to move products quickly a special offer was made for those in the CCC . . . “we mean to fill such orders the same day they are received”! This was a revolutionary concept prior to the days of Amazon Prime, same day, and overnight shipments or the seemingly impossible reality of immediate delivery by an unmanned aerial vehicle, a Drone .
CCC New Deal Women
A facet of New Deal history, now being recognized, are the untold stories of New Deal women associated with the Civilian Conservation Corps (CCC) program. Woman who were actually enrolled, employed or linked to the CCC programs. The research has begun to identify the contributions of the administrators, educators, secretaries, stenographers, clerks, actors, artists, volunteers and enrollees.
These CCC New Deal women were the ones who got the job done, enhanced the program and kept the trains running on time.
New Deal “Working Girl”
A two page article titled “Washington’s Secretaries” by Loraina King Francis, was published January 6, 1936 in the Los Angeles Sunday Times Magazine. The premise for the reporting was explained as a survey of the “working girl” in the nation’s capital. The “survey” did not include all 41,608 woman who held a Government position, it narrowed down only a select few in elevated positions with important government officials.
This investigative reporting attempted to dispel a belief that “Washington was running over with snappily attired young women, who were not straightening neckties, and patting the lapels of male callers”.
The women profiled for the article were a receptive group. They were the “serious, capable women who have spent years plugging along at their jobs, or who, because of unfailing devotion to their office routine, have found themselves suddenly elevated to positions of importance”.
First in a Series – Mrs. Clara Bechtol Holbrook (1879 – 1939)
Clara Bechtol Holbrook (1879-1939), was secretary to Robert E. Fechner (1876 – 1939), director of the Emergency Conservation Work (ECW), later called the CCC. Clara was 57 years old when interviewed for the article. The reporter found her to be “a dignified, elderly woman with snow-white hair, the mother of two grown children, who had been associated with Fechner for the previous fifteen years. Their association was strictly a professional relationship which began in the Washington D.C. offices of the International Machinists’ Association, of which Fechner was vice-president.
In the spring of 1933, when Mrs. Clara B. Holbrook as she was called, learned of Fechner’s ECW appointment “she called him up to congratulate him. He promptly offered her a secretary’s job.”
Clara would be connected, at the highest levels, with the ECW/CCC beginning in 1933, first as an executive secretary, confidential assistant and as traveling representative of the CCC until the year prior to her death in 1939.
In September 1936, Director Fechner was scheduled to visit numerous CCC camps in the southwest, but was called back by the president to visit flood control areas in New York and Pennsylvania. Clara quickly stepped in to represent him in visits to camps in Dallas, Yosemite Park and the demonstration CCC camp, Camp San Diego, at the California Pacific Exposition.
A report of her visit was covered in the September 9, 1936 edition of the San Diego Union “U.S. Women Officials Here to Inspect CCC, Expo Display. The reporter discovered “In five minutes it was evident Mrs. Holbrook is entirely in sympathy with the CCC. Noting that it is the new deal agency least criticized” he quoted her as saying…
“Thousands of young men have been given new hope and better fitted for the battle of life with practical education through terms in the CCC camps…the CCC is President Roosevelt’s personal hobby. He speaks frequently to Mr. Fechner of CCC projects and problems.”
Two years later, in the late spring of 1938, Clara accompanied Director and Mrs. Fechner along with Conrad Worth, assistant director of the national parks service on a 19 day inspection tour of the Hawaiian “territorial CCC camps.” During that visit Clara fell ill with a heart ailment, she was hospitalized for three weeks, but recovered enough to rejoin the group on the last day. She returned with them to Washington, D.C., via stops in Santa Fe, NM and the Grand Canyon.
Clara died March 29, 1939, just nine months prior to the death of CCC Director Robert Fechner.
Clara Bechtol Holbrook was as indispensable part of the CCC program, a women who worked hard and embraced the CCC program and the spirit of the New Deal.
In an effort to recognize and research the vast numbers and many contributions of woman in the New Deal your help is needed.
Who were these CCC New Deal Women?
To become more familiar with and acknowledge the stories of New Deal women an event, “Women and the Spirit of the New Deal”is scheduled for October 5 & 6th, 2018 at the Berkeley Berkeley Faculty Club, Berkeley, CA 94720.
“The Living New Deal, in collaboration with the Frances Perkins Center and the National New Deal Preservation Association, is hosting a conference, “Women and the Spirit of the New Deal,” bringing together authors, scholars, historians, activists and those in public life to fill in a significant gap in our understanding and appreciation of the women who led the New Deal and provide an inspiring model for today.”
Solving the mystery of CCC Art and its origins sometimes happens when you least expect it.
It is an exciting research day when one of the mysteries surrounding CCC Art can be solved, especially if you weren’t looking for it.
A component of the first federal government sponsored fine art programs, the Public Works of Art Project (PWAP) included depictions of the government work programs, the most popular being the Civilian Conservation Corps (CCC). Artists, who were considered roving artists, were briefly sent into camps to make a pictorial record of the life and work.
Leland Roger Gustavson (1899-1966) was one of these roving and prolific PWAP artists. Gustavson was sent to several CCC camps during the harsh winter months of January and February 1934.
In its March 24, 1934 edition, HAPPY DAYS the unofficial national newspaper of the CCC included a front page report and photograph on the PWAP CCC art projects.
Until recently the identity of the CCC boy and the camps where Gustavson’s CCC art was created was long ago lost to history.
During the Great Depression persistence and talent earned Frank Cassara a young, untried artist his place among the greats in New Deal art history.
The last of the New Deal Civilian Conservation Corps (CCC) artists, Frank (Francesco) Cassara, born March 13, 1913 in Partinico, Sicily died January 13, 2017, in Ann Arbor, Michigan – two months shy of his 104th birthday.
In the fall of 2010, Frank Cassara and his daughter, Francisca, graciously welcomed me into his Michigan home and studio. While giving me directions they voiced concerns with traffic I might encounter en-route; a football game was scheduled at the University of Michigan. If there was traffic I never noticed, but do recall the Spartans were not the only winners that weekend.
Frank was then 97 years old, in a wheelchair, soft spoken and was quietly reflective as I questioned him about his time and special circumstances as an Artist/Enrollee with the Civilian Conservation Corps (CCC) in Illinois during the Great Depression years.
Initially we sat in the living room of his home. Frank watched as I arranged my papers, camera equipment and hooked up the audio recorder all while explaining the who and whys of our New Deal research, extensive travels and how we search for CCC art, artists and stories.
Frank apologized for what he believed would be unproductive time and wasted travel for me; explaining it had been years (authors note – 75+ years) since his assignment to a CCC camp and he really couldn’t remember much.
Truthfully, I didn’t know what to expect as I handed Frank copies of CCC camp photographs and letters. The documents were dated 1934 – 1935, years when Frank was 21 years of age, living in Detroit, Michigan and desperate for work. He was writing or approaching anyone or any agency he thought might be of assistance, repeatedly.
As a Civilian Conservation Corps (CCC) researcher and author I am excited to be associated with the NNDPA, an organization whose goal is: to promote the identification, documentation, preservation and education of the Great Depression New Deal visual and performing arts, literature, crafts, structures and environmental projects and programs.
The New Deal – What and When?
It was the Great Depression – America was in the midst of an economic and environmental cataclysm previously unknown in its history. During the 1932 presidential campaign Franklin Delano Roosevelt (FDR) addressed the grinding despair by promising “a new deal for the American people.”
It wasn’t until after his March 1934 inauguration that the true depth of the unemployment, hunger, homelessness and poverty was truly documented. President Roosevelt was facing an unprecedented national emergency; massive in size and scope.
These were uncharted waters, the programs and ideas FDR would authorize in an effort to address this crisis were experimental and untested. Boldly stating “Above All Try Something” best describes the New Deal and what he could offer a struggling nation.
Lasting from 1933 – 1943, the numerous and varied New Deal programs, policies and work projects forever changed and bolstered a struggling nation. Over eighty years later we continue to benefit from these remarkable accomplishments.
Between 1934-1937 the CCC art program encompassed the lower forty-eight states. Researching this quiet part of American art history requires extensive travel and investigation. Using a vintage motor home allows the best access to sleuthing within the parks, repositories and other collections that house this New Deal history. Often crucial information is found by going to the source; clues that lead to the art, artists and stories of the CCC.
We are appreciative for this article which draws attention to a quiet part of America art history and our efforts in researching the Civilian Conservation Corps and the New Deal CCC art program.
Requests for Civilian Conservation Corps records should include:
Full name used at the time of service (provide exact spelling and include the middle name if known); nicknames (if known); also include spelling variations.
Social Security Number (if known)
Date of birth
Place of birth
Home address (city and state) at time of service (this would be where they enrolled)
Parents’ name. If the enrollee was an orphan or a war veteran list the closest relative or dependent.
Dates of service
CCC Company numbers
Location of CCC camp(s) (city and state)
Title(s) of position(s) held – What is meant by position or title is their status. Were they a regular- junior enrollee, war veteran, native american, artist. Some CCC enrollees advanced to the position of Leader, Assistant Leader, Company Clerk, Canteen Steward and various titles that were considered part of the technical staff.
Send your written request to:
National Archives & Records Administration
ATTN: Archival Programs
P.O. Box 38757
St. Louis, MO 63138
General information and questions- 314-801-0800 firstname.lastname@example.org
Allow several weeks for a response. NARA will do a free search. If a record is located you will be contacted with invoice/payment/delivery instructions. Fee information can be found here: NARA CCC records.
If you plan on visiting the archives in St. Louis it is suggested you submit your request prior. Directions may be found on their website – NARA St. Louis. When visiting the archives there is no fee to photograph or scan the records, but there is a charge for use of their onsite copy machines.